Ecommerce is trading in products or services using computer networks, such as the internet (as defined by Wikipedia). In everyday language this means selling products and services through the internet.  Ecommerce is one of the fastest growing sectors in retail and while Canadians are a bit slow in following this trend, its growth is undeniable.

Ecommerce is on a continual rise – worldwide – as more and more people have access and understanding of the internet.

According to recent studies, over 60% of Canadians would rather do their shopping with Canadian retailers instead of U.S. retailers.

However, there are a limited number of Canadian online retailers which means that consumers often have to purchase from elsewhere. In 2016, 53% of shoppers made at least one cross-border purchase.

Canadian Ecommerce revenue is on the rise and online shopping is a great way to add another sales channel to your business!  In today’s retail world it is important to have an omni-channel presence.  By having both a Brick & Mortar location as well as an ecommerce website, retailers are offering the best of both worlds to the customers.