“The majority of business owners are not marketers by trade. They are pursuing a dream, passion or a practical skill they’re exceedingly good at. Yet the complexities of operating and marketing a 21st century business of any size are frequently incompatible with the preferences of today’s business owners, creating and exacerbating stress. In February 2019, […]
A new study done by marketing company WordStream reports that 29% (majority) of small businesses spend between $750-2500 per month on marketing, making it the sweet spot in the poll. This includes both digital and traditional channels. Second in the poll, with 20% of small businesses choosing this option, was the $2500-4999 slot. Their breakdown […]
Digitally conservative companies risk being left behind. This is not a warning, but a fact the BDC has discovered after studying thousands of businesses. These businesses with a conservative digital culture have seen their sales plummet up to 25% over the last few years. So you’re a small business owner, and you have so much […]
Yesterday my 4-year-old son brought me a piece of paper. “What’s this for,” I asked. “Can you build me a paper airplane?” I looked at him curiously. In a house with multiple TVs, tablets, video games, computers, and screens galore – my son (from the digital age) was asking me to fold up a piece […]
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