Having a brick and mortar store, in conjunction with online sales channels, is a fantastic omni-channel strategy. Most searches including store or product inquiries, begin on the internet, with the customer doing most of the leg work on their digital devices. While you may have taken the time and effort to build a social media […]
“The majority of business owners are not marketers by trade. They are pursuing a dream, passion or a practical skill they’re exceedingly good at. Yet the complexities of operating and marketing a 21st century business of any size are frequently incompatible with the preferences of today’s business owners, creating and exacerbating stress. In February 2019, […]
“The Province of Ontario and the Ontario BIA Association are offering $2500 to eligible small businesses across Ontario. The Digital Main Street Program funded by the Province of Ontario in partnership with the Ontario BIA Association seeks to help small main street businesses across Ontario improve their adoption of technologies to better promote themselves online, […]
“Vistaprint… is partnering with Google My Business to help small businesses throughout North America get found online. The partnership announcement comes as Vistaprint launches its latest digital marketing product, Search Engine Listings Manager. “In working closely with small business owners, we’ve found that they understand the importance of increasing traffic to their websites to bring […]
A new study done by marketing company WordStream reports that 29% (majority) of small businesses spend between $750-2500 per month on marketing, making it the sweet spot in the poll. This includes both digital and traditional channels. Second in the poll, with 20% of small businesses choosing this option, was the $2500-4999 slot. Their breakdown […]
Digitally conservative companies risk being left behind. This is not a warning, but a fact the BDC has discovered after studying thousands of businesses. These businesses with a conservative digital culture have seen their sales plummet up to 25% over the last few years. So you’re a small business owner, and you have so much […]
The rapid pace of technological change is one of the most significant events of this century. The Business Development Bank of Canada (BDC) surveyed 2,000 Canadian and 600 American small-to-medium sized businesses to evaluate their level of digital maturity. It’s a new year and as companies look to digitize and innovate, online sales (ecommerce) is […]
Yesterday my 4-year-old son brought me a piece of paper. “What’s this for,” I asked. “Can you build me a paper airplane?” I looked at him curiously. In a house with multiple TVs, tablets, video games, computers, and screens galore – my son (from the digital age) was asking me to fold up a piece […]
Generating content, consistently, takes hard work and dedication. Whether it’s through curation, writing organic pieces, or sharing images and videos, posting relevant content is a practice perfected over time. One of the topics I’ve recently been asked about, is generating new ideas. Creative block is an issue that many of us will run into at […]
In today’s digital age there are so many techniques, tools, and choices it’s daunting. Social media platforms, chat bots, CRMs, project management software, assisted intelligence, sales tools, analytics, content management systems, instant messengers, relationship intelligence, virtual sales coaches… the list goes on. The options have become endless and making any choice, never-mind the right choice, […]
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